How To’s

How To's, Strategy

DIY Fiber Route Estimating


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Broadband Communities Magazine published my article “DIY Fiber Estimating” in the November/December 2016 issue.  This article breaks down a variety of methods for producing cost estimates for fiber routes.  The goal of the article is to help community broadband providers streamline the fiber mapping and estimating process, shorten their vetting process, standardizes the sales cycle and reduce the

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How To's

The Guide to Guides: Getting Started


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There are a lot of guides and “how to’s” about starting and running a community broadband organization.  To be honest, it’s a lot to sift through and can be overwhelming, at least that’s how we felt when we started looking into the resources currently available on the internet.  In an effort to triage your reading

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How To's, Lessons from the Field, Strategy

Marketing 3: Some innovative ideas


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This month, we’ve been reflecting on the importance of marketing for information dissemination, goal communication, and reputation building. In our final entry, we provide a few brief thoughts on innovative marketing strategies. Intelligent marketing is essential for information dissemination – getting work out there that you have a service to provide; goal communication – communicating

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How To's, Lessons from the Field, Strategy

Marketing 1: Why is marketing important for your public broadband utility?


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This month, we wrap up summer vacation and segue into fall with some discussion of the importance of marketing your public or community broadband services. Today, we discuss the benefits of marketing. Next week, we look at a few experiences from communities around the country. Finally, in our third entry, we posit a few new,

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