Lessons from the Field

Lessons from the Field, News

Ammon, Idaho: Small Town, Big Ideas


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Ammon, Idaho’s town motto, “small town, big life“, accurately describes the town outside of Idaho Falls in more ways than one. Established in 1905, Ammon has been “building a strong community with active families, thriving businesses, and cutting-edge technology”, making it one of the fastest-growing cities in Idaho. In order to sustain “big life” in a small town connectivity is key.

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Lessons from the Field, News

Lancaster Goes with Municipal Broadband, Revolutionizes City Services


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The city of Lancaster, Pennsylvania is teaming up with MAW Communications to install the city’s municipal broadband network. The agreement and network model will be the first of its kind in the state of Pennsylvania. For eighteen years MAW Communications has served educational institutions, local government and telecommunication carriers as a Pennsylvania Public Utility. The

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How To's, Lessons from the Field, Strategy

Marketing 3: Some innovative ideas


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This month, we’ve been reflecting on the importance of marketing for information dissemination, goal communication, and reputation building. In our final entry, we provide a few brief thoughts on innovative marketing strategies. Intelligent marketing is essential for information dissemination – getting work out there that you have a service to provide; goal communication – communicating

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How To's, Lessons from the Field, Strategy

Marketing 1: Why is marketing important for your public broadband utility?


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This month, we wrap up summer vacation and segue into fall with some discussion of the importance of marketing your public or community broadband services. Today, we discuss the benefits of marketing. Next week, we look at a few experiences from communities around the country. Finally, in our third entry, we posit a few new,

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Lessons from the Field

State Profile: Colorado’s cities reject state restrictions and provide fast broadband


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Every month, here at Utility LINE we profile the municipal and community broadband experiences in one state. In May we looked at Georgia, in June Maryland, and last month we saw the successes of county public utilities districts in Washington state. Now we turn our eyes toward the Rockies, and look at how local governments

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