Strategy

How To's, Strategy

DIY Fiber Route Estimating


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Broadband Communities Magazine published my article “DIY Fiber Estimating” in the November/December 2016 issue.  This article breaks down a variety of methods for producing cost estimates for fiber routes.  The goal of the article is to help community broadband providers streamline the fiber mapping and estimating process, shorten their vetting process, standardizes the sales cycle and reduce the

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How To's, Lessons from the Field, Strategy

Marketing 3: Some innovative ideas


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This month, we’ve been reflecting on the importance of marketing for information dissemination, goal communication, and reputation building. In our final entry, we provide a few brief thoughts on innovative marketing strategies. Intelligent marketing is essential for information dissemination – getting work out there that you have a service to provide; goal communication – communicating

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News, Strategy

The Challenges of Texas Law


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The State of Texas: where the land is ample, the hats are big, cowboy boots are standard, and the barbecue is delicious. Everything seems to be big in Texas. Everything except community broadband. Texas is one of 17 states that have laws against the implementation of municipal broadband. Arguably, they have some of the strictest

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How To's, Lessons from the Field, Strategy

Marketing 1: Why is marketing important for your public broadband utility?


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This month, we wrap up summer vacation and segue into fall with some discussion of the importance of marketing your public or community broadband services. Today, we discuss the benefits of marketing. Next week, we look at a few experiences from communities around the country. Finally, in our third entry, we posit a few new,

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Lessons from the Field, Strategy

Closing the digital divide in rural America: Co-ops, non-profits, and utilities


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This month, being a time of extraordinary heat and much-earned vacations, we at Utility LINE are taking a moment to recap some of our favorite monthly series. Last week we reviewed “smart” communities, and this week we’re tackling rural broadband initiatives. In our final entry we’ll make the case for municipal broadband. A smart city

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Strategy

What is a “smart” community, what are its benefits, and how do you get there?


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This month, being a time of extraordinary heat and much-earned vacations, we at Utility LINE are taking a moment to recap some of our favorite monthly series. We begin this week with “smart” communities. Next week, we’ll tackle rural broadband initiatives, and in our final entry we’ll make the case for municipal broadband. What is

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