In Dallas? Attending the 2017 Broadband Communities Summit? Join us at our DIY Fiber Mapping and Estimating Workshop from 4-6PM Monday May 5th, 2017. Our workshop will be covering how to create ballpark and detailed fiber estimates to help close a deal or end inquiry by eliciting sticker shock. Not in Dallas today? It’s okay
Broadband Communities Magazine published my article “DIY Fiber Estimating” in the November/December 2016 issue. This article breaks down a variety of methods for producing cost estimates for fiber routes. The goal of the article is to help community broadband providers streamline the fiber mapping and estimating process, shorten their vetting process, standardizes the sales cycle and reduce the
There are a lot of guides and “how to’s” about starting and running a community broadband organization. To be honest, it’s a lot to sift through and can be overwhelming, at least that’s how we felt when we started looking into the resources currently available on the internet. In an effort to triage your reading
This month, we’ve been reflecting on the importance of marketing for information dissemination, goal communication, and reputation building. In our final entry, we provide a few brief thoughts on innovative marketing strategies. Intelligent marketing is essential for information dissemination – getting work out there that you have a service to provide; goal communication – communicating
This month, we’re fighting off the D.C. heat with some cool commentary on the importance of marketing. Last week, we discussed why marketing is important for your broadband utility, and this week we’re going to take a look at a few experiences that broadband utilities have had with marketing. Next week, we’ll conclude with a
This month, we wrap up summer vacation and segue into fall with some discussion of the importance of marketing your public or community broadband services. Today, we discuss the benefits of marketing. Next week, we look at a few experiences from communities around the country. Finally, in our third entry, we posit a few new,
This month at the ULINE blog we’ve been considering the various features that a small, municipal or community broadband utility, co-op, or private firm might look for in linear asset management tools. Two weeks ago, we looked at questions of features, difficulty of use, and the quality of customer service and tech support. A flashy