How To’s

How To's, Strategy

Addressing Demand 3: Serve your current customers better by getting to know them


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In last month’s blog series, we discussed how your organization can leverage mapping and crowdsourcing data to its advantage. In the first entry in this month’s series, we showed how broadband providers are being challenged by increasing demand from various sources – and last week we proposed some macro-level solutions. These solutions included proactively addressing your

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How To's, Strategy

Addressing Demand 2: Responding Strategically


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In last week’s post, we discussed some trends that are causing rapid increases in demand for bandwidth: streaming video, increasing numbers of devices in the home and “smart” home automation, as well as 4K TVs and Google cars. There are a number of ways to prepare your organization now to meet your customers’ growing demands, from

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How To's

Big Data 3: Crowdsourcing the Easy Way


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Last week we took a close look at some good spatial data – the National Broadband Map and the Policy Map. In this week’s entry into our Big Data series, we turn to crowdsourcing. Crowdsourcing is the process of gathering data electronically from ordinary people – “crowds” – by giving them tools, like cell phone

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How To's, News, Strategy

Broadband Funding Part 3: Show Me the Money! Getting Funding for your Community or Municipal Broadband


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In Parts 1 and 2 of this month’s series on broadband funding, we reviewed compelling arguments for municipal broadband that you can use to sell the idea to different constituencies. In Part 1 we made an economic case, and in Part 2 we showed how fast, reliable broadband can improve health and education outcomes. But

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